CEBR - Centre for Economic and Business Research

Cebr is the Centre for Economics and Business Research, one of the UK's leading economics consultancies. Cebr was founded in 1993 by Professor Douglas McWilliams, the former Chief Economic Adviser of the CBI and Chief Economist at IBM UK.

Cebr delivers macroeconomic analysis and forecasts to a wide array of retained private and public sector clients, and provides bespoke economic impact analysis of different policies, at whole economy, sector and individual company levels.

In its twenty year history it has worked with hundreds of private and public sector organisations, helping to influence company strategy, government policy and the public debate.

More information can be found at http://www.cebr.com/

THE ECONOMIC COST OF PHYSICAL INACTIVITY IN EUROPE

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PHYSICAL ACTIVITY MATTERS

Due to the threat of the physical inactivity "pandemic" and related serious health issues, physical activity has climbed international and national political agendas. However, there is still a gap between political agendas and actions. The goals to make people more physically active can only be reached by innovative and practical solutions which we are working to implement on European level.

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